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Adidas is the official sponsor of the World Cup, they got the money in 64 matches during the World Cup kicked out of the Nike ad American television screens powers. "World domination is essential for Adidas," Adidas CEO HerbertHainer said. & nbsp; & nbsp; & nbsp; but Nike is not prepared to make any move Adidas concession, the sports shoe giant is basketball, and the race to expand the advantage. Because football for children around the world is a very high brand loyalty campaign, Nike also continue to promote the football field, "Our goal is to do football brand No.1", Nike Chairman CharlieDenson said. & nbsp; & nbsp; & nbsp; during jordan retro 14 white/fuchsia blast/black the World Cup is blocked outside the TV screen, Nike began a "guerrilla war." Nike created a football site, so crazy fans can discuss their favorite top players and teams, download video, establishing forums. 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