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[Chinese shoes Network - Brand News] 89-year-old veteran Chinese sports brand Umbro now is embroiled in a crisis of distribution. Zhengzhou Unicorn Culture and Sports Development Co., Ltd. (hereinafter referred to as the "Zhengzhou Unicorn"), represented by Umbro Chinese agents intended to set off a frenzy return, more than six months to complete the troubles of the original brand owners and Umbro Nike put on the table, even at the court. "Now people do not have, and do not know whom to cooperation." Wang Jun, general manager of Zhengzhou AstraZeneca June 24 Die Zeit, told reporters that the agent Nike's Umbro brand has invested more than 400 million, sold at Nike After the Umbro brand, Zhengzhou Unicorn represents a loss of 400,000 yuan is now on, and will be on June 26 went to Italy for Nike China Shanghai proceedings. The new disk access Yikangnisi still up for grabs Umbro, yet with agents docking. I do not know, said the agents were sold Umbro Nike to sell Umbro, even in the history of the development of sports brands is enough to load the annals of the big event. But the agents who Umbro far in China has always stressed that they have been kept in the dark, unaware of its Umbro brand sales agent for the club, or even relevant information learned from news reports, the Chinese side did not Nike to any informed. "We listened to pass by the end of November online news on Nike to sell Umbro, immediately understand the Internet and found that it's true." As Umbro brand Henan agents, in Zhengzhou, China Unicorn induced Nike Umbro Chinese Ministry letter, so the wording describe Zhengzhou AstraZeneca case heard after the sale of the message, directed at the Chinese side has not notified in advance of Nike agents. Zhengzhou Unicorn is a sporting goods distributor, Umbro had become the la air jordan 11 space jam for sale rgest distributor in North China. "At that time the long-term sponsor Umbro England, Manchester City and other well-known European giants, international and domestic have a good influence in the Henan market has a high visibility." Turning in June 2011 to prepare large-scale investment agent Umbro brand in mind, so Wang Jun, general manager of Zhengzhou Unicorn Die Zeit, told reporters that, "In this basis, and relying on the Nike high level of operation and management platform, we are confident in the prospects for Umbro." In the bigger and stronger under the guidance of thinking, Zhengzhou Unicorn newly opened in the second half of 2011, heavy six shops in 2012 and then reinstall the three, as Umbro is still being sold on the eve of 16 stores. Zhengzhou Unicorn according to the statement, since the end of 2012 to take over the business of Umbro, Umbro brand has continued to invest over 400 million yuan, the Shanghai stock Umbro logo amounted to 15.27 million yuan. In Zhengzhou Unicorn opinion, it is based on China's ability to operate Nike and Umbro brand influence recognition, only a large investment. Now in the period of cooperation, "so significant changes occur and never informed or to inform us, cause we misjudged the direction of development, causing huge losses to us." Nike China were not notify the grounds, Zhengzhou AstraZeneca requires its Shanghai stock all return and compensation for losses, and on June 26 went to Shanghai to sue Italy for Nike China. However, in response to Nike's China correspondent of Die Zeit, made it clear that "Nike Group announced the sale of its UMBRO (Umbro) brand is planned for May 31, 2012, Nike Sports (China) Co., Ltd. Umbro Sales in China June 6, 2012 that is has notified all distributors to sell issues in written form. " In the master copy of th Retro jordans for sale e Weekly Times Nike reply letter Unicorn in Zhengzhou, China caused, then e-mail a written notice on the sale matters issued directly by the then District Sales Manager, and by the Zhengzhou Unicorn Umbro brand leader Yan Ice confirm receipt. "This message that we as a company in charge of people did not receive, and Yan Bing now has to leave." Wang expressed are not informed of the sale of the issue in the next half-year period from Nike, the Chinese side. fellow agents Umbro Sports Stationery Co., Ltd. Qingdao grand Nike also said that China failed to fulfill its obligation to notify the agency Umbro brands for sale: "goods last year, we also set out in 2013 Q2, and if true in June Tell us, who went to order the goods this year? " Umbro brand into a crisis In the 1934 FA Cup final, Umbro for the first time at Wembley debut, and will be gradually establish a soccer apparel brand image. But the real aid to the mass consumer goods Umbro football will have to wait until 1959, Umbro launched less men, including a shirt, a pair of shorts and a pair of socks, and shirts for the first time to sell imitation marks a huge international the birth of the industry. Since then Umbro teams and players continue along route development sponsors, have become Manchester City, England and other team sponsors, the football brand kingdom occupies the absolute position. up ? 285 million yuan in 2007, Nike acquired Umbro program exposure, this nearly century-old soccer apparel brands entered a period of untold success stage of development. "We will be fully committed to helping Umbro reach its full potential," the acquisition at the beginning, and Chief Executive Officer Mark Parker, president of Nike acquired Umbro, will become "a key component of long-term growth strategy," Nike. legitimate speculatio jordans on sale online n that the combination of two sports brand Umbro There will boost development prospects of the new. Nike held four years later choose to sell Umbro Umbro. As mentioned earlier, Nike that is sold in the last May 31 Umbro plan, and in that year's October 24 officially announced the sale of information, brand management company Iconix (Iconix Brand Group Inc) will to $ 225 million will be Umbro's income. Nike CEO Mark Parker sold Umbro forward to explain the reason: "This decision will allow us to focus on areas for us to have the highest growth potential." Four years ago, when Nike's acquisition of Umbro to accept shirt sponsorship of the England national football team has issued a statement saying that Nike will not meddle with the Umbro contract between himself and said 20 years of cooperation between it and the Umbro Treaty will not change. The paradox is that Umbro sponsorship deal with England's this going to end in 2018, but in 2012, on the eve of the sale, the FA has announced the termination of cooperation with Umbro, Nike is replaced. Even, Umbro Manchester City's long-term sponsorship team shirt sponsorship contract was also replaced by Nike. Thus, when the capital market that Nike sold $ 225 million have been issued at 285 million pounds ($ 565 million off the contract) purchased the assets when the pen is the loss of the sale of Nike in fact been achieved Tsutsumiuchi Diwai loss supplement. sports brand market watchers Magang had this comment, the sports brand, product development technologies and sponsorship resources is the most core value, but high-quality resources Nike said Umbro replacement has now only stay still the continued depreciation of the Umbro brand. Not with the new owner docking "Now people do not have, and do not know whom to cooperation." Wang Jun, genera jordans on sale mens l manager of Zhengzhou AstraZeneca June 24 Die Zeit, told reporters that the agent Nike's Umbro brand distribution is "tricked into pit a. " From June 2011 in collaboration with Nike China, Zhengzhou, Henan Province Unicorn agents began its Umbro brand, has invested more than 400 million, while the sale of Umbro after the Nike brand, Zhengzhou Unicorn represents a loss of 400,000 yuan now on. It is said that Nike, Umbro had intended to enter the Chinese as the main three, four-city market, but because of its channels to expand too accordance ?????? and Baosheng, does not have the ability to cause the third and fourth tier cities sinking in the short term. The Unicorn Zhengzhou and other Nike Umbro agents once thought to catch this ship, enough so smooth, but unexpectedly shortly Umbro was sold, leaving only large inventory backlog, sales encounter a problem. "After the acquisition of Umbro, Nike, Umbro the accumulation of technology, talent, channels and other resources into their own resources, Umbro's core resources have been digested." Wang is still unwilling to Die Zeit reporter Nike is showing "Umbro core resources drained after another cheap to get rid of." However, disk access Yikangnisi opinion, it is not. "This is a very exciting acquisition, we expect in addition to the fine tradition of the brand's heritage, better let the business to expand." Neil Cole of Iconix Brand Group chief executive believes Umbro hands might be a turn. Yikangnisi known brand management, often combined with a third-party joint venture set up a new company operating the brand after the acquisition of well-known brands, including Yikangnisi often just sell the permanent ownership of the brand and occupy a smaller stake in the joint venture. Currently, Yikangnisi (China) respectively and McCaw and Boside Cheap jordans online air jordan 11 blackout for sale ng brand Rocawear and co-operation of the two RAMPAGE. However, Zhengzhou and other Umbro Unicorn and Yikangnisi agents have not been able to complete the docking. "Yikangnisi not looking good at the next home situation is not looking for our dealers." Wang told reporters on the Times weekly, even Yikangnisi found under the house to operate Umbro brand, Zhengzhou Unicorn may also choose departure, "just cheated to the pit, who will continue to the next proxy brand was tossing over?." (Chinese shoes Network - the most authoritative and most professional Footwear News, Media Partners: Apparel IT)Puma has launched a brand new color scheme for its evoTOUCH Pro - ", Orange, Clown, Fish". Use the dark orange color that matches the summer breath to ignite the passion of summer sports. The kangaroo leather shoes with fabric. From the name we can see that this is a strong tactile experience of shoes, love friends do not miss this. According to shoe sale now. 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Affected by this news, on Friday premarket trading, Nike shares rose 4.8%. Previously, Nike shares had hit a high of $ 99.76 on the stage last November 28. Part of the reason is that last year the stock price to rise in October, Nike released the Nike Women strategy, and has set up shop in the United States women's experience Newport Beach and Shanghai, China, and March 8, 2015 and 21 May, Nike in Shanghai and Beijing open N + TC Tour???? This is probably the most massive line under the Nike Marathon Following the events organized by the city. N + TC is Nike Training Club shorthand, Nike for women to develop a system called N + TC application, currently, according to official figures, downloaded 16 million times, Nike + Running application also has 9,000,000 women download user . Beijing One new tank is 751 N + TC Tour last stop activities located in Jiuxianqiao Road 798, the participants need to sign up in advance, in four hours of activity, there is a gap of several groups Training: First NTC GYM, then is boxing, double pilates and dance courses, each training lasted 40-minutes, a break of 20 minutes - jordan retro 14 white/fuchsia blast/black and the Shanghai Railway Station, as Beijing has nearly 1,000 girls attended the event. Now you see how Nike is perhaps affect your life, and even more people the best opportunity for life. In the "curiosity Daily" Nike's annual summary 2014 article, we have mentioned a rival company in this evaluation: In China, it is becoming a middle-class consumers continue beyond the formal wear, casual wear. " The third set of clothes. " To accomplish this, Nike must put online social platform and product innovation and retail experience to integrate the line into a kind of "culture" ???? As you experience the night before and now they run or trying to get you to experience The "Women in Sport" the same. Regardless of which brand, both in sales and in R & D, female product line is not an easy task. The most important reason behind this is that consumers rarely ordinary women like male consumers, the movement as a "pure activity." For men, sports is sports, athletics, team and self-realization all in one; but for women, the competitive nature of sport in weaker, more like a part of life, when they are in the consumer movement, in product design spend less than the mind does not itself choose exercise classes. And a jacket if you can have more applications in addition to sports, they will obviously be happier. Nike is not only seen this. Nike released a year earlier than women's marketing strategy, Adidas, Li Bingbing invited spokesperson, the main "sisterhood" poster product pleasing, and such as this brand Lululemon yoga fancy degree Legging has long been popular. Nike's difficulty lies in how to do further than these brands. Marketing director with the Greater HuangXiangYan saying, how to go beyond consumer expectations. "10 years ago, I might say that China and other markets are not the same; bu cheap foamposites t 10 years later, the information the outside world, and now Chinese consumers (and other national consumer) participation only on the difference between" HuangXiangYan He said: "This is a country of fast-paced, in the distribution of work and leisure time, a way of life and leisure time will be eaten by some, but we encountered problem is how to follow social progress. Under the circumstances, let the movement continue to play an important role in the life aspect. Here the girls to absorb knowledge and changing values ??speed is very fast, very high acceptance, we let them think 'this brand is always in front to guide I '. " If you walk into the mall located in Shanghai iAPM woman flagship store, you will find products on display logic here is more like a sports scene, instead of sports categories. The former means you can follow their own self-condemnation of exercise, such as jogging, running, sports intense or not; the latter is merely different projects, such as jogging and yoga. Operating conditions HuangXiangYan the woman opened a flagship store in a few months as a trial and error process. In addition to testing consumer preferences, more is an internal test: how staff should introduce the product, how to display to visit the dealer to do the demonstration. The latter may be very critical, because most dealers sell tend to choose the safest style, and do not want to risk innovation. "A few months down the experiment, for consumers the most compelling sports Bra." HuangXiangYan said as many as 29 kinds of Nike product segments underwear series, so that consumers find the specific needs, but also to shop sales consultant with mean consumers may therefore feel professional, and thus generate trust ????. In addition, Nike also called EKIN to business training concept training retail staff. EKIN is NIKE write down its core content is the training of new knowledge and new products. For example, on the current trends and with the information, such as how to roll the legs. In addition to this information, Nike will emphasize retail staff itself is fanatical sports fans, similar to Starbucks clerk "partner" culture, Nike's manager called "coach (Coach)", and the clerk is "athlete (Athlete ). " Long campaign experience will help them to provide more professional advice for consumers, and have more outlets initiative. "We talk about Nike will feel it is a shoe company, in fact, not that we want it to make you think that we are a company with a sale." HuangXiangYan told the "Daily curiosity." This is an interesting argument, because Nike's product development is not to match, and the trend for the goal. Julie Igarashi woman vice president of Nike Global Design Fitness series in the "curiosity Daily" interview that Nike athlete development is still oriented. This is consistent with the design rules, because exercise intensity athletes far beyond the average consumer, any product to meet their needs, generally apply to ordinary consumers. This rule applies to all developing Nike products. Nike latest release, you can see only sold in the concept store Nike Lab in Sacai series. Sacai founder Chitose Abe in established personal brand before, were working for a long time, Rei Kawakubo and Junya Watanabe studio, quite personal style on the cut. If further review, you will find designer and Nike cooperation are not really so Dingdingyouming ???? may have some consumers know, but still far from a household name ???? not to the extent that Stella McCartney and Adidas together and Yohji Yamamoto like designer's idea is completely different. Nike inside, looking for these little-known designer's task is classified in a place called "energy marketing" department name, and look for the star athletes of "sport marketing" team just echoes. "We are looking for Nike brand passionate people, they want to and have the ability to change certain parts of our products, but do not necessarily agree with our philosophy .Ta completely is a designer, such as Hiroshi Fujiwara, he is not . "HuangXiangYan said. and similar such activities Nike Training Club, not just Nike's line marketing organization, is also the designer to observe the best situation of ordinary consumers. Such activities are often scheduled in accordance with the consumer registration has qualified for admission, so the possibility of "view sample" variety. "Our experience with the organizers and dialogue, accompanied them to exercise, sometimes a girl can talk for two hours, talking about what makes them become so good." Julie Igarashi said. Nike put this line activity evenly distributed to the three channels: City Marathon, thousands of such large-scale training activities; flagship store by the organization's internal coaches and a small fitness club and as a trillion Wade partners to promote NTC training. All courses are around lunges, squatting, pushing, pulling, bending and rotating operation of these six kinds, and Nike designers to capture the demand for products also from the observation of these types of actions, from concept to final product forming, about 2 years. In these channels, the Nike designers for athletes and ordinary consumers observation will tell them a lot of survey questions can not be revealed. Julie Igarashi mention designer in London and Berlin, fitness interview that "almost all the dialogue all respondents mentioned one word: sexy first I really was surprised, not sure what that means With the deepening of understanding, I realized that this represents a woman's self-confidence, strong, and even muscle-based, strong physical performance, but more confident expression in everyday life. " But the "sexy" word does not appear in the Nike Campaign keywords years, they still use the "confidence", "strong" or "beautiful women power" sort of argument, because different groups of "sexy" definitions differ. You will feel the Nike Such trade-offs in many places. From the results, it appears that they only talk about the sport itself, but do not know why it has become a popular part of the culture. The introduction of such Flyknit technology is not to lead the trend, but the weight of the shoe in order to solve the problem, but it still became a fashion blogger popular street shooting, as had a pair of Air Force 1???? interpretation of this trend seems to be repeated "unintentional positive outcomes shade "story, from the earliest Levis' jeans to Hush Puppies, or one of the symbols of punk Dr. Martin. And those who deliberately cater to popular brands, then eventually become cannon fodder fashion. "a classic design, a meaningful design in the original state is a motion for a demand to design, but as long as classic, innovation, in a meaningful situation, many people will fall in love with this thing. "HuangXiangYan said. In a sense, this choice to build Nike brand attitude, when they get as many people to accept this attitude, to participate in the actual campaign to time, it constitutes a "culture" ???? this What iffy concept is not, for Nike, as long as you want to exercise, and entered the store to buy a dress or a pair of shoes, and its purpose is achieved. (Chinese shoes Network - the most authoritative and most professional shoe News Media Partners: HONGKEE Shoes & nbsp; Bao Manning shoes.)