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Popular touch "Star Shoes" Why not the same as NIKE 2006-01-23 08:19:05 & nbsp; Chinese shoes network www.cnxz.cn & nbsp; [source: Chinese shoes network cnxz] Print & nbsp; Close & nbsp; "hook" to where Where is bright & nbsp; & nbsp; & nbsp; & nbsp; When it comes to sports brand, we have to mention a pioneer in the world of sports brand leader - Nike (NIKE) and Adidas, over the years, they represent much more than a sports brand, is simply a sign of success, and loved by the world of sports enthusiasts. In contrast, our domestic public "star card" ads handwriting is quite substantial, sports sponsorship can not say much, but why not create a Chinese Nike do? Our domestic sports brands and world-class brands such as Nike, the Gap Where is it? & Nbsp; First, exaggerated advertising claims, a single marketing strategy & nbsp; & nbsp; & nbsp; & nbsp; China brand sports shoes, please do the image of celebrity endorsements, contribute through celebrity, raising concern, and then reach for the brand image recognition, which is understandable. But the lack of stars and sports between the brand intrinsically linked, so that the brand promotion and dissemination seem weak, advertising fits, highlighting the brand is no personality, exaggerated advertising claims, can not effectively communicate with target groups, it is the reality of the problems. Maybe some people think that the successful use of Nike brand sports stars for its endorsement, dissemination of different products Nike, Nike advocate the spirit of different periods. In fact, on the one hand by the success of the Nike brand of professional athletes influence the market, on the other hand directly to consumers to carry large brand communication activities. The most impressive than Nike's "soar Jordan," the advertising communication, advertising mainly Nike Jordan when Jordan shot in the air action, the advertising slogan is "Who says men do not mean to fly", the picture has become Jorda air jordan 11 space jam for sale n's wonderful portrayal of Jordan, who embodies the vitality, hope, superb technology and exciting sports spirit. He became a world hero adolescent mind, Nike Jordan also set up shop counters, playing classic NBA game on the big screen, the store hung a huge leap in the air Jordan poster, in order to fully display the "FT Jordan" image , to communicate with customers, "soar Jordan" Listing the first year hit $ 100 million in sales success, high-end basketball shoes, Nike quickly became the leading product, "FT Jordan" soar up in the market. & Nbsp; Nike always makes trademarks appearing in the ranks of winners and scenes, not only to improve the Nike brand's reputation, but also to create emotional or self-expressive benefits, deep excavation sport emotion implied from the outset Nike is one of the secrets of miracles, thus creating a "hook" to where where bright brand association. Look domestic "star shoes" of advertising is not effectively establish the intrinsic link between sports and sports brands, some brands invited singers, movie stars for the brand endorsements, although the creation of a fashion, but the lack of sports brand of professional and sports; sports brand, although some sports stars cheer, but the lack of substantial brand support, appears to lack confidence, it can not have a strong impact and appeal. & nbsp; & nbsp; & nbsp; & nbsp; Second, the lack of an effective brand strategy planning & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; a clear brand identity must be deep, organized, in order to guide the development and implementation of brand communication and outreach activities, it will not contradictory and vague information communicated to consumers, Unfortunately, those markets "star shoes" There are too many blind, unintelligible brand, they advocate function, enthusiastic promotion or aimless flock to sports channels, these are the lack of performance of the brand strategy planning. & Nbsp; & nbsp; & nbsp; & nbsp; & nb buy cheap jordans online sp; while Nike and Adidas but had to clear their brand recognition is based, but they also continue to review and strengthen brand recognition, in order to make the brand strategy more effective. When Nike and Adidas every perk up from the downturn, we are the first to examine the core brand strategy, redefining brand recognition. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; Nike in 1983 after the crisis, began to decline, but later, when Nike want revival to begin re-identify the brand, what Nike mean? Sports, athletics level, technology-based innovation performance action sports shoes, to top athletes and sports enthusiasts advantage of experience. Company redetermination Nike exactly "what" and "not", Nike is not casual, casual shoes, basketball shoes should be. Jordan is the protagonist of the brand strategy implementation, as well as the re-emergence of Nike spokesperson. Nike in the United States NBA powerful era, along with the rise of basketball hot, start a new campaign as. After 3 years of difficult period, Nike has finally become a $ 1 billion company. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; But now the domestic sports brands are still simple fashion modeling, when gweat want to make a comeback, and not really making the licensing process research gweat gain and loss, gweat redefined brand identity cards, just to cite a star banner, triumph, our "star shoes" are really the study of some of the brand strategy planning. & nbsp; & nbsp; & nbsp; & nbsp; Third, lack of technology innovation, & nbsp; functional benefits not strong & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; a strong brand needs the support material, not just driven by emotional appeals and promotion, there is no technological innovation, we can not go beyond competition, unable to keep the brand lasting advantage. Nike and Adidas from the outset to form a traditional product innovation, they create exciting products, provide real functional benefits, advanced technology is stron cheap air jordans g support for each brand vigorously propagated. This not only created a miracle for professional sports athletes, but also created a leadership brand. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; Adidas has more than 700 patents. The world's first pair of skates also born in Adidas, its spikes screwed type is also a very revolutionary concept. Later, the high level of innovative premium brand Adidas Equipment, it is used Feet & nbsp; You & nbsp; Wear technology. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; Nike "soar Jordan" is not a simple image on winning, but Nike "air technology" showcase Nike's philosophy is to bring better technology and better performance . & nbsp; technology is weak is a common problem of domestic sports brands, the majority of corporate R & D in the "inclusive" imitation phase, but the lack of professional sport as sneakers style is similar, a lot of color, but no professional features, no provide clear functional benefits, so the brand is still relatively fragile, build brand now also whitewash, inevitably guilty, poor ability to resist risks. & nbsp; & nbsp; & nbsp; & nbsp; Fourth, the product line is too long, lack of professionalism and leading products & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; optimal length and width of the product line is the brand management of important issues. Domestic sports brand product variety, style very much, style similar, are sports shoes, lack of product line width, that is a professional targeted. & Nbsp; Let's take a look at the Nike jogging shoes, basketball shoes, football shoes, tennis shoes and multifunction shoes, and then extended to all professional sports apparel and sports-related products. And Nike, also good characteristics of the decision-series products, and create a subsidiary brand (also called "silver bullet") to redefine the interests of the brand, has been using as a change or support the parent brand image tool, driving the whole promotion product line. & nbsp; Look Cheap jordans online air jordan 11 blackout for sale ing at the current domestic sports brand of professional is not strong, more casual sense, does not give a more intense sports brand sports vitality, most brands do not divide specialty products. Anta please endorsement Kong Linghui its Anta embarked on the road to success, and now can be described as a rising star, but not much professional content ANTA brand, its brand advantage is also extremely vulnerable. If you let the Chinese team to wear Anta ANTA products, should be more support for ANTA brand. Currently, Anta and extends to sports bags, also do some sports sponsorship, increase communication efforts, and actively building channels, but to create sports brand, the need to make a difference in the professional field. Equipment of high standard, is the use of Feel & nbsp; you & nbsp; wear technology. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; five sports brand sponsorship, lack of comprehensive communication with the target groups & nbsp; & nbsp; & nbsp; & nbsp; sports brands and sports events has the inherent linkages sports brand sponsorship of sporting events has really gone beyond the meaning of sponsorship itself, but sports sponsorship sports brands also need to brand established between the strategic positioning and Sports compelling organic links, and fully communicate with the target groups by sponsoring activities to achieve the strategic goal of sports brands. & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; Adidas original street Challenge, is a sports brand sports sponsorship masterpiece. It not only promoted the development of public health, but also to strengthen communication with the public of the Adidas brand, to allow more people to participate in sport, he created a very appealing experience Adidas situation. Street Challenge became the Adidas brand celebration, all the teams wearing colorful Adidas shorts, jackets, shoes, created the Adidas stylish atmosphere, adidas players who come to cheer, sh jordan retro 14 white/fuchsia blast/black ow unique skills, to sign autographs, and everybody chat, "participation" is one of the streets of spiritual Adidas Challenge provides participate in the experience of space for sports enthusiasts, in this event, adidas has also taken a cooperative marketing, introduced like Sony, Coca-Cola, Lufthansa Siemens, MTV, television and magazine sponsorship and support, adding a lot of new programs to make races more exciting. 5 years, 50 tens of thousands of people took part in street Adidas Challenge. Later, the Adidas brand extends to the streets Challenge, created the Adidas soccer tournament, the event attracted more than 500 teams, more than 300,000 people attended the audience, Adidas also will create objective economic benefits. Nike and Adidas from birth, it has been the matter of stars, sports teams, sporting events, partners, and the most active sponsors, and through the effective integration of brand strategy, creating one after another successful move. & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; China Li Ning is one of the main sponsors of major sports, but now they continue to sponsor sports teams in order to improve the brand's position of authority. And accumulated some experience in practice. But more brands only rely on advertising to overcome market, stay in a single advertising communication, sport should go beyond the creation of brand advertising communication. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; Li Yongbo Yongbo and cards to players for image endorsement, but its image is no real support for the brand, no more branding in professional sports, it is neither a professional badminton products, but also does not reflect the functional benefits, the results Yongbo card to nothing, silence to be. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; Now Anta street skateboard brand sponsored Challenge, its good results, we have also been active in the spread, but the concern is not enough, but failed to establish between the brand Retro jordans for sale and the sport organic links. The more stars shoes are only the immediate advertising bombardment, neglect of professional sports as a brand, but also for sports sponsorship indifference, of course, not to mention the sponsorship of skills. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; sports brand sponsorship of sports is an important part of brand strategy, sports brand sponsors must be clear brand positioning strategy, brand sports sponsorship but can not be a mere formality, must also sight transferred from the small stadium to a larger consumer market, using innovative marketing techniques to get more results. & nbsp; & nbsp; & nbsp; & nbsp; how long can support affordable sports brands & nbsp; & nbsp; & nbsp; & nbsp; Nike, Jordan should be said that the high-end sports brand leader, but these domestic "star card" is largely take aim, middle and low market movement in the market, and, Anta sports shoes as a representative of some of the brand's sales performance is also quite good. It is understood that in 2000 China's largest sporting goods sales company Li Ning sporting goods company, its sales reached 760 million yuan, Nike's market share in China is about 400 million yuan or so, followed by Anta reached 300 million yuan . In 2001, "Beijing Anta Eastern Sports company" was established, marking the ANTA Sports Products to transition from a single integrated brand sports shoes, develop sportswear, sports bags and other products. & nbsp; & nbsp; & nbsp; & nbsp; from the outset, positioning Anta sports shoes is very clear, affordable route to go to fill the vacuum market, its target consumer group first for the country more than 400 million primary and secondary students. In spokesperson, they have a strong phase of the appeal in adolescents Kong Linghui, and actively sponsor sporting events, so that the brand in the sports contest can be seen. With the intensification of competition in the sporting goods industry, a number of domestic and inte jordan 3 katrina 2018 rnational famous brands have pre seized a large market. Faced with this situation, "Anta" leaders frankly, "Anta" will strive to become China's leading sports brand franchising sales by brand. & nbsp; & nbsp; & nbsp; & nbsp; select middle and low market, it should be said that indeed there is a certain market space, franchising sales for Innovation and Competitive Advantage is still relatively weak, although by ANTA ANTA international fashion sports championship , so that the brand actively communicate with target groups, but between the brand and the sport also failed to really establish organic links. Middle and low brand should also have their own distinct product differentiation characteristics, current, ANTA also lack effective brand recognition, and establish an effective connection with the mass sports. Otherwise, middle and low market will soon be caught up many a rising star, will not do long-term. In short. Sports brand development should be based on the movement of the core, the integration of management resources, and create competitive advantage. At present, how to create a strong sports brand is one of the important issues facing the domestic sports brand. & Nbsp; Related newsThe Shoe Surgeon is adept at reinventing classic shoes with luxury elements, which is surprisingly luxurious. recently this from Losangeles shoes custom experts bring new stunning, select YEEZY 350; V2 BOOST the first color "Beluga" as the blueprint for rebuilding by Python gray, given its incomparable luxurious texture. in addition to the hand sewn back toe stitching details, more delicate. The white BOOST midsole and semi transparent rubber outsole remain the same. It is reported that this custom YEEZY 350 V2 BOOST , expensive, to $2000 dollars! APP download [get], WeChat public number: [get movement tide], scan code with you into the forefront of Sneaker, fashion, more free shoes, true and false identification services, you experience! Y jordans on sale online -3 SPORT, former new spring summer 2017. This season, Yamamoto Teruji with "Urban Enigma" as the theme, and draw inspiration from the camouflage elements of the city and the natural environment, at the same time, the use of a large number of 3M reflective material, and Adidas is the most advanced adizero, Techfit, Primeknit and BOOST on laser cutting technology, collocation design and seamless hollow thermal plastic strips and other details, to echo the very the concept of avant-garde fashion sense of the future. interested friends may wish to visit the Y-3 SPORT official website for more information. APP download [get], WeChat public number: [get movement tide], scan code with you into the forefront of Sneaker, fashion, more free shoes, true and false identification services, you experience!recently, ASICS Tiger released the new GEL-Lyte V "Indian Ink" color matching. The use of ASICS Tiger GEL-Lyte V super popular shoes modeled to plant pattern in denim material covered on the upper side of the shoe stamp, Signature Stripe logo with dark blue leather shoes, with the blessing, the tongue side and at the end of the letter logo shoes logo embellishment. In the end with ASICS Tiger's unique cushioning technology collocation old splash effect, can be described as retro look. It is reported that this new ASICS Tiger GEL-Lyte V Indian Ink color will be purchased on April 22nd at atmos online store, interested friends may wish to pay more attention. The Air Jordan 11 Retro Low GS ??Citrus?? is set to return in 2015. The last time the Air Jordan 11 Retro Low GS ??Citrus?? released was back in April 14th, 2001. Advertisment This Air Jordan 11 Low will feature a similar color scheme as the original release and will come in sizes that will go from 3 ?C 9.5. The size system for GS models in 2015 will be available all the way up to sizes 9.5, but if the shoe is not a GS the size system will remain the same 3.5 ?C 7. That means that if cheap foamposites you??re someone (mens sizes) who was unable to cop these back in 2001 and wear a smaller shoe size, then in 2015 you might have a chance to fit your foot into the newly released Air Jordan 11 Retro Low GS ??Citrus?? colorway. The shoe is fully dressed in a White and Citrus color scheme. Featuring an all-White smooth leather upper with Citrus accents on the tongue tag, back heel and translucent outsole. Air Jordan 11 Retro Low GS Citrus 2015 Release Date Check out the additional detailed photos of the kids?? Air Jordan 11 Low GS ??Citrus?? below that will be available in gradeschool to toddler sizes running up to a size 9.5Y on Saturday, June 20th, 2015 at select Jordan Brand retailers. The retail price tag is set at $120 USD. Let us know in the comments section if you??re happy to see these return in the new GS-size system and stay tuned to Sneaker Bar for further updates as they develop. Air Jordan 11 Low GS ??Citrus?? White/White-Citrus 580521-139 June 20, 2015 $120 RELATED: Air Jordan Release Dates Source: TitoloVans is a joint object across various fields, it is the latest and popular children's animated "Yo Gabba Gabba! (a baby)" series of joint cooperation. This co - branded series features two classic shoes, including Slip-on and Sk8-HI, which come in 8 different styles and are scheduled for sale in November. 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D Rose 5 Boost and J Wall 1 are black as the main body color, with red and white as the details of the shoe body, soles of the use of black and white ash to create camouflage effect! Like Baba dozen pay attention to, and this section is now on the market! -- -- -- -- -- -- -- extended reading -- -- -- -- -- -- every day at six, on the way home from school, the 1626 WeChat public number makes you home! it's one of the most attractive Hairstyles for girls! can do so much for the team to take part in the marathon? Zhou Bichang? jerseys collocation! Sexy and unassuming you may have overlooked By the end of , the "/1626 tide community" was finally closed! why do the boys have no resistance to girls wearing AJ? - - - - - - - - - - to the tide recommended - - - - - - - - - - Nike Benassi Print Slide black and red flowers Reebok LX8500 retro running shoes lovers style Air Jordan 11, "LeBron VII'HWC'" pattern, enjoy venom attack! Nike Hypervenom Phantom Transform football shoes comments on : "lovers' style, Air Jordan 11," LeBron, VII,'HWC', "enjoy the next episode: the venom strike."! Nike Hypervenom Phantom Transform football shoes〉The annual Christmas high-profile games this season in addition, is the player's feet shoes last year, Matt. Banner wearing "self-made" Christmas paper boots, this year he suddenly received a double for custom Adidas Crazy 8 "Christmas Day", grey description of contour lines using customized master, red cloth appeared collocation as the upper main color, with details of the background and the banner home number, the overall feeling is consistent with his character, it is reported that tomorrow's Christmas, will challenge the banner wearing shoes in thunder.The day before the Nike to Colette launched a new series of French joint shoes, choose the brand of the Zoom Vapor Tour 9 and Tennis Classic were modeled using the modified white tone, blue details, heels with Maria · Sharapova Logo, in order to show her the highest honor. It is learned that the series of shoes will be landed in May 21st NikeLab, interested friends may wish to pay attention to it.Adidas will make up for the flaws in the design, so that its innovative running shoes, Ultra Boost, are recognized by more shoe fans. The debut of the new is the best proof, this use is quite bright tone, the blue and white form Primeknit shoes collocation red lining, also equipped with white Boost corrosion and Continental rubber bottom made of the black Stretch Web outsole, lightsome, comfortable and fashionable at the moment of perfect fusion. adidas-ultra-boost-00.jpg (112.3 KB, download times: 6) download attachment adidas Ultra Boost new color 2015-11-8 upload at 16:02 adidas-ultra-boost-02.jpg (101 KB, download times: 2) download attachment adidas Ultra Boost new color 2015-11-8 upload at 16:02 adidas-ultra-boost-03.jpg (129.01 KB, download times: 2) download attachment adidas Ultra Boost new color 2015-11-8 upload at 16:02 adidas-ultra-boost-05.jpg (102.88 KB, download times: 5) download attachment adidas Ultra Boost new color 2015-11-8 16:02 upload Adidas, running shoes 02 item: 705317-308 release date: May 1stPrice: nike-kobe-10-〉 Jordan Brand launched a new shoes Jordan Future in this year has released two color, designers will be classical design elements Woven Air material and Jordan 11 into its bottom one really made a lot of shoes many bright spots. If you are not ready or travel for the summer and before two Jordan Future pass, then together to look at Jordan Brand for the 2014 Summer Season Two to 16 new color Jordan Future. 139B53W319120-363X.jpg (99.43 KB, download times: 13) download attachment 2014-4-5 09:23 upload Jordan Future 00 Air Jordan Air Jordan 1 series shoes the originator will put on the first coat to return to the shelves, I believe that many fans of shoes already locked will be officially on sale this Saturday Royal version, and almost $3000 of the market is bound to make many more shoes become shoes. Whether you love her or want to make a big fortune, you may as well follow the set of pictures now, and feel the charm of the first year. jordan-1-royal-where-to-buy-3.jpg (467.93 KB, download times: 16) download attachment Air Jordan 1, Retro, High, OG, Royal, foot demonstration, 2017-3-31 upload at 12:34 jordan-1-royal-where-to-buy-4.jpg (462.49 KB, download times: 16) download attachment Air Jordan 1, Retro, High, OG, Royal, foot demonstration, 2017-3-31 upload at 12:34 jordan-1-royal-where-to-buy-1.jpg (407.23 KB, download times: 16) download attachment Air Jordan 1, Retro, High, OG, Royal, foot demonstration, 2017-3-31 upload at 12:34 jordan-1-royal-where-to-buy-5.jpg (380.35 KB, download times 〉Nike Zoom Sonic Flight tricolor now available 2014-05-06 22:46:25 The new Nike Zoom Sonic Flight is the Air Zoom Flight 98 and the Air Zoom GP classic elements of integration, to build out a hybrid shoes, shoes are all indicative of Gary Payton's personal style. This time, Nike also launched three different color for your choice, it is learned that three color have landed major Nike retail outlets, a friend might like to look at. C. Luo new MERCURIAL SUPERFLY CR7 boots boast the world debut 2014-10-25 19:14:00 Recently, the Portuguese star Cristiano & middot; Ronaldo (Cristiano Ronaldo) in Madrid released its new Mercurial Superfly CR7 boots. The sneakers with Mercurial Superfly modeled in the design inspired by the style of C Luo and off the field, highlighting its domineering field performance and elegant style field below. It is worth mentioning that, C Lo will be the first to wear this boots debut in Beijing at 00:00 on October 26 in the Spanish National Derby. & nbsp; Nike Air Max EM "Sunrise Pack" full range 2013-12-08 22:52:34 released NSW in the past sent a one pair Nike Air Max EM & quot; Sunset Pack & quot ;, this time we got a Nike & nbsp; Air Max EMSunset Pack "all series of first color look. Inspired by the early 1980s, Nike running is known as" flame "shape, the air line Engineering Network style. Let's take a look at Air Classic BW, Air 180 , and Air Max 2009 has also been built in this style to continue. Please watch our tour map, and look forward to this spring. Solemart grand opening today in Berlin, the same day the participants will not only come to the exhibition attracted a lot of brands, but also attracted many local sneaker. Show different with other shoes to participate in activities that day wearing retro sneaker running shoes more, and Air Jordan series is just only a pair of engraved latest Air Jordan 1 Hi Retro "Melo" color, the same day the most watched of a shoe when belongs to Air Mag inspired to create Nike Air Max 90, let us take a look through the pictures of the day it pomp.Pinnacle peak series ushered in new members, Air Jordan 1 Pinnacle'VACHETTA TAN 'will be ahead of the global sale, ahead of the Chinese district. Pinnacle series before the color is different, less noble metal luxurious dress, but the texture quite pale brown leather uppers will become whole bright, exquisite experience is still. The selling price is the same $400 the dollar. In Chinese area sells for $2699.